Design logo, branding materials and web site of sea food restaurant.
“Paluba” is a sea food restaurant located in Herceg Novi. On english “Paluba” translates to “Ship Deck”.
To complement the concept with style, elements inspired by the deck were combined. For colors navy blue and olive gold was chosen, while for the typography, handwritten font that represent deck ropes combined with boat sign fonts. Very important characteristic for the typography was to look delicious.
For the site, a one-page website format was chosen. It had a linear overview of the offerings and restaurant specialties with the main goal of generating leads for table reservations (which was the main business goal). Real photos of meals were used for specialties. In addition to all the relevant restaurant information, testimonials of satisfied guests were used as the social proof to help generate more leads.